Confessions of a Dollar Bill

Money is a scorecard, nothing more. Managed creativily it can transform your life and lifestyle. The challenage is creating a business that suits your talents, skills, and most important your temperament.

Business Ideas

The best way to create lifetime security is creating a business that creates a balanced lifestyle.

Marketing

Effective marketing is the Keystone to the success for any business.

Self-Education

Learning never stops.  The best education is self-education.

Lifestyle

Who are you, really?  Create your own economy and lifestyle.

Blog Posts

10 Client Challenge

Is it possible to make a comfortable side income with just ten customers?  Yes.  The business model is similar to the one used by cell phone companies (or any utility company for that matter). For the moment, let’s focus on cell phone companies.  Their...

Sometimes The Answer Is No

Recently, my wife and I decided we wanted to move to a smaller community in south east Oregon.  We listed our home and started the process of qualifying to buy a new home.  We even picked out a home that was hard to sell because of its proximity to I-84 and...

So What!

Those are two words I use to challenge a marketing idea.  If I can read the copy and say “So What~” there is no connection to the needs and interests of the market.  No positive responses, no sales. In order to get past the so what’s, the product needs a...

Systematic Marketing

A few weeks ago I was asked to develop a marketing plan for an independent hotel.  They told me they had a 15,000-name email list and wanted a campaign that would bring in business.  Their expectations were quite high and a bit naieve. The challenge for this...

Year-Round Art Sales

During my college days I worked local art shows.  The artists spent the summer moving from one art show to another throughout the Northwest.  For some it was a part-time experience for extra income and the opportunity to travel.  Others were full-time,...

Copywriting

Email me your project details for a quote.

Copywriting A B C's

(Always be closing)

Secrets of Successful Copywriting

The secret to successful selling begins with the buyers needs and what to they expect.  The greater the need, the stronger the connection between buyer and seller and the greater the potential for a sale.

Copywriters use words to create a rapport between a buyer and seller that can close sales in the short-term and and lead to a long-term business relationship. 

Contact me and lets talk about how to write copy that connects with the needs of your market and closes sales.

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