image_pdfimage_print
Business Copywriting Lifestyle Philosophy Uncategorized

The Rule Of Attrition

Success in direct marketing (and marketing in general) is all about the math.   A mailing list of ten-thousand names is expected to return a response of one-hundred potential buyers.  The one-percent response also represents the break-even point for the cost of the campaign. I just described the first step in the attrition process.  Step […]