Business Ideas

Small Business Is Best

Why are brick and mortar stores closing?  What’s going on?  What’s changing?  Why are CEOs earning 500-700 times the salary of most other employees, especially when they aren’t able to keep their companies in business? Part of the reason just might be...

Play In Your Own Sandbox!

There can be two hotels side-by-side with exactly the same amenities.  The assumption is they are after the same market.  Not so.  Each of the properties will have guests who prefer one over the other and for strictly personal reasons.  Neither...

Books As A Loss-Leader for Something Else

A book, from a marketing point of view, is a loss-leader.  In other words, it opens doors for other products like workshops, seminars, lectures, book signings, and a whole host of other money-making opportunities.  Depending on the story, the book can also...

One Equals 90,000. Really.

One of the tricks I was taught as a radio DJ (a short-lived career) was to imagine I was talking to one person, a good friend, one who thinks I’m funny and will laugh at my horrible jokes.  My imaginary friend would also listen intently to the commercials I read...

Additional REsources

A Few Other Resources We’ve Created for Our Customers

A Marketing Challenge

Starting this month, I’ve given myself a marketing challenge.  The goal is to write and market a book on the subject of self-hypnosis as a self-directed, self-managed tool for self-education (learning about yourself from the inside out, so to speak.) I chose...

Ideal Therapeutic Model

In order to understand why I chose self-hypnosis as my main therapeutic process, its necessary to share two things.  The first is the fact that I don’t like taking pills.  My wife has to nearly duct tape me to the floor to get me to take an Aspirin.  I...

Motivation Equals Change

One of my jobs in Vietnam was at a communication center.  I repaired various equipment and, while I may not have been the best technician, I was fast and my repairs lasted.  While there I started smoking, mostly because it was easy to get breaks during the...