Business Ideas

How To Be A Real Estate Guru

The short answer is:  Develop a system and sell the hell out of it.  To be blatantly honest, there is more money to be made selling “how-to” information on investing in real estate than real estate itself.  Most of the information the so-called gurus...

How Wealthy People Invest In Real Estate

Several of the people I knew in college, when I was living in a wealthy suburb of Seattle, invested in real estate as a way of parking their wealth in an investment that gave them considerable tax advantages.  Most of their wealth, however, came from their...

Play Your Own Game

When I worked in Hollywood, I met an actor who could, literally, play any part.  He also had the “looks” to be a star.  He spent his time as a character actor in supporting parts.  He did get offers to go higher, but always refused the opportunity....

Creating A Lifestyle Business

What do you like to do?  Cook, enjoy wine, travel, review movies?  What, after a hard day at work, reignites your imagination?  That subject, whatever it is, is the key to creating a lifestyle business.  Speaking only for myself, at the moment, I...

New Project Starting

I just bought a new domain with the idea of turning it into a positive and creative challenge.  This whole thing started one morning when I woke up with a brainstorm.  I started listing all the domain names I could think of that would have stories attached...

R E S P E C T

I need to fly from time to time.  I don’t like to fly, not because of the inconvenience at the airport, but because I just don’t like to fly.  However, because I need to fly, I tolerate being nickeled and dimed to death.  Its just part of the...

10 Client Challenge

Is it possible to make a comfortable side income with just ten customers?  Yes.  The business model is similar to the one used by cell phone companies (or any utility company for that matter). For the moment, let’s focus on cell phone companies.  Their...

So What!

Those are two words I use to challenge a marketing idea.  If I can read the copy and say “So What~” there is no connection to the needs and interests of the market.  No positive responses, no sales. In order to get past the so what’s, the product needs a...

Systematic Marketing

A few weeks ago I was asked to develop a marketing plan for an independent hotel.  They told me they had a 15,000-name email list and wanted a campaign that would bring in business.  Their expectations were quite high and a bit naieve. The challenge for this...

Year-Round Art Sales

During my college days I worked local art shows.  The artists spent the summer moving from one art show to another throughout the Northwest.  For some it was a part-time experience for extra income and the opportunity to travel.  Others were full-time,...