I wrote a postcard campaign, once that I thought was really cute for a pet store. They liked the idea, but not well enough to test it. It started with a picture of a very sad dog with the following content:
Mommy, I’m suffering from Treat Deficit Disorder. I’m desperate! Breakfast wasn’t enough I need some munchies. If you can’t go right now I know where the store is. If you will lend me your credit card, I won’t buy much, I promise.
As I said, I thought it was a good idea at the time.
My real mistake was not really thinking about the market. I doubt a pet owner would honestly respond the content of the postcard.
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