I wrote a postcard campaign, once that I thought was really cute for a pet store. They liked the idea, but not well enough to test it.  It started with a picture of a very sad dog with the following content:

Mommy, I’m suffering from Treat Deficit Disorder.  I’m desperate!  Breakfast wasn’t enough I need some munchies.  If you can’t go right now I know where the store is.  If you will lend me your credit card, I won’t buy much, I promise.

As I said, I thought it was a good idea at the time.  

My real mistake was not really thinking about the market.  I doubt a pet owner would honestly respond the content of the postcard.  

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