The first step to create an effective marketing campaign is research.
**What are the beliefs o the market? Do they want to change some aspect of their personal and professional life and, more important, do they believe its possible?
**What are the desires of the market? Money, personal freedom, a more rewarding lifetyle or profession?
**What are the feelings of the market? Everyone has anxieties when change is involved. How will your product help them through the transition with a sense of self-confidence?
Now, make a promise and keep it. Base the promise on the expectations of the target market. Follow through to build trust and a sense of value in their minds.
ONE GOOD IDEA: Let me show you how to turn a simple, 24-page booklet into a life changing business.
ONE CORE EMOTION: Knowledge needs to be shared to be of value. Something you can share may just change the course of some ones life.
ONE CAPTIVATING STORY: My first booklet made $20,000 the very first year just from the sale of the booklet. That doesn’t include what I earned from lectures, workshops and seminars.
ONE DESIREABLE BENEFIT: A booklet is more than just a bunch of words in a cover. It is a calling card that establishes the depth of your expertise, and its ten times more effective than a business card.
ONE ENEVITABLE RESPONSE: Click here right now to change your life!
To be effective, the promise and the information in the product need to match. Make a promise, keep a promise and you can create a long-term business relationship that can last for years.
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