One of my areas of interest is copywriting. Specifically, direct response copywriting where the goal is to motivate the reader (listener/viewer) to take action (call, write, go to a website) and, ultimately, make a purchas
A friend of mine in college financed his education with direct marketing campaigns all the way to his PhD. He tried to convince me to get into the profession, but I was in broadcasting at the time and couldn’t “lower”
I didn’t really follow through on the study of this style of copywriting until about two years ago.
I started out wanting to write a book. I kept starting and stopping (mostly stopping) because the process didn’t engage me. Sitting at my computer for several hours to produce five-thousand words did not seem all that interesting
My friend contacted me after nearly forty years and convinced me to start reading ads from the thirties into the seventies to see how products were sold – especially the really quirky stuff.
I got hooked. In fact, I starting rewriting the ads to see if I could make them better.
About two months ago I started to think I might be able to make a living writing these kinds of ads. I’m making a commitment to work in that direction. Gonna see what I’m made of!