One of my areas of interest is copywriting. Specifically, direct response copywriting where the goal is to motivate the reader (listener/viewer) to take action (call, write, go to a website) and, ultimately, make a purchas A friend of mine in college financed his education with direct marketing campaigns all the way to his PhD. He […]
Day: September 2, 2018
A New Start
Welcome to the Labor Day weekend, 2018. An interesting time to start something new. I recently read an article about Pat O’Day, a local legend in the Seattle broadcast market. At one time, in fact, he commanded 35% of the listening audience during his afternoon show. In the article O’Day, who is 84, was asked […]