Copywriting Editors Notes

A Mental Shift

One of my areas of interest is copywriting.  Specifically, direct response copywriting where the goal is to motivate the reader (listener/viewer) to take action (call, write, go to a website) and, ultimately, make a purchas A friend of mine in college financed his education with direct marketing campaigns all the way to his PhD.  He […]

Editors Notes

A New Start

Welcome to the Labor Day weekend, 2018.  An interesting time to start something new. I recently read an article about Pat O’Day, a local legend in the Seattle broadcast market.  At one time, in fact, he commanded 35% of the listening audience during his afternoon show. In the article O’Day, who is 84, was asked […]