I was introduced to a very interesting business model completely by accident. I was talking with a neighbor in Boise, who was one of those millionaire next door types. He was living in the house he grew up in and, as I later found out, was a millionaire, although you would never know it unless […]
The Rule Of Attrition
Success in direct marketing (and marketing in general) is all about the math. A mailing list of ten-thousand names is expected to return a response of one-hundred potential buyers. The one-percent response also represents the break-even point for the cost of the campaign. I just described the first step in the attrition process. Step […]
You’re Open When?
One of the things I noticed about the shops in Seaside is no hours were posted. During my stay there I noticed that most shops opened sometime between 10AM and 11:30AM and closed around Sunset. It made sense, since, as the days get shorter, fewer and fewer guests will be coming to Seaside during the […]
A Need To Get Away
I spent the weekend at Seaside, Oregon. Terri and I shopped at the Carousel Mall. I bought a new wallet, and Terri got a new purse – all leather. Breakfast was at the PigNPancake restaurant. Good food and friendly staff. Most of my time was spent walking the beach. There is something calming about […]