Confessions of a Dollar Bill

Money is a scorecard, nothing more. Managed creativily it can transform your life and lifestyle. The challenage is creating a business that suits your talents, skills, and most important your temperament.

Business Ideas

The best way to create lifetime security is creating a business that creates a balanced lifestyle.

Marketing

Effective marketing is the Keystone to the success for any business.

Self-Education

Learning never stops.  The best education is self-education.

Lifestyle

Who are you, really?  Create your own economy and lifestyle.

Blog Posts

Writing Radio Commercials To Be Read ONCE!

I am the first to admit I don’t like rehearsals.  I get how important they are to the end result of a production.  I just never liked them very much and, whenever possible, would avoid them.  For one Tv production, in fact, I went so far as to get...

Corporate Vs Entrepreneurial Thinking

About a year ago, I was asked to develop a marketing plan for the hotel I was working.  I came up with a layered approach using social media, email marketing and local business connections.  In fact, with a few variations, I submitted it four times. ...

New Direction

Things have changed with this blog.  I will be writing these columns every Thursday and presenting them as a kind of personal letter.  Why?  Because I want a more honest and direct interaction with my readers.  I will be writing about  my...

Why I Don’t Use Twitter

When I came back from Vietnam the conflict was unpopular.  Emotions were high and veterans of the conflict were easy targets for that anger.  It was especially hurtful because the reasons we were there were not entirely clear.  Were we fighting...

Copywriting

Email me your project details for a quote.

Copywriting A B C's

(Always be closing)

Secrets of Successful Copywriting

The secret to successful selling begins with the buyers needs and what to they expect.  The greater the need, the stronger the connection between buyer and seller and the greater the potential for a sale.

Copywriters use words to create a rapport between a buyer and seller that can close sales in the short-term and and lead to a long-term business relationship. 

Contact me and lets talk about how to write copy that connects with the needs of your market and closes sales.

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